As a designer (turned digital press operator), one of the biggest requests from clients is to make their product “POP” (insert image of jazz hands here.) From paper and ink to sleeking and laminating, there is an endless number of ways we can make your product POP!

So you’re branding a new business, amazing! It’s an extremely busy and exciting time in your life. It’s easy to get caught up in making sure your product or service is perfect (and so you should!), but don’t forget that there’s more to starting a new business than a top-of-the-line tool, the newest products or fresh paint on the walls.

We live in a visually driven world, so it’s not surprising that signage and display plays a huge role in the success of a business. A study conducted by FedEx showed that nearly 76% of consumers (8 in 10) said that they had entered a store or business they had never visited before based simply on its signs.*

The term “Rack Card” usually refers to a 4” x 9” or 3.5” x 8.5” card stock promotional handout. It’s a great alternative to 3-panel brochures if you don’t have quite as much information to share, and fits in standard brochure holders like those found in waiting rooms and information booths.

If you’ve heard the design & printing term “bleed” you may wonder why it's so important for your files to include it. “Well I don’t want my ink to bleed, so what are you asking me?”

Have you worked with a Graphic Designer in the past? Better yet, do you know what a Graphic Designer is or what they do? Graphic Design might seem like a mystery job, but it shapes everything that you see in the world around you.